Coaching is About Accountability, Stupid

Much has been written about the value of coaches.    They take you to the next level, unleash your inner you, yadda, yadda, yadda. What an effective coach does, in any profession from the NFL to your company, is provide accountability. The value of a coach is to provide an external, objective source to provide accountability to your performance.Whether you are moving to the executive level, or improving skills that you have neglected, you can’t see your own value.

• 86% of those who hire a coach do so to sharpen the leadership skills of high potential employees
• 72% used a coach to correct behavior problems that interfered with performance
• 64% wanted to insure the success of newly promoted managers
• 58% wanted to help technical employees gain the leadership skills needed to work with a range of issues

You need someone to hold up the Mirror of Reality.